If you want to get in on the action at a trade show, there are several things you may need to do. The first and perhaps most important thing is to consider your exhibit. Know that it is never too soon to start planning out how you will set up and what you will have on display. If you want success, you may also consider following our successful trade show exhibit tips.
Prepare the Team
Communication is key at a trade show event. You may want to bring in your sales team and your executive team so that everyone is on the same page when it comes to the information you plan to share at your event. You may also want to have booth meetings before the show so that prospects, customers, or partners can get a sneak peek before the event day.
Use Social Media-A Lot!
If you are going to go all out for your event booth, why not share what you are doing with those who are already interested. You can post photos during and after the trade show. Invite people to come by, host contests, giveaways, and demos to show what you have going on. If you put in the effort, people will come to see what you have going on. You just have to make it interesting enough to get them off the couch. As more and more people stop by your booth, you should also do what you can to make sure no badge is left unscanned. Those scans become leads and then ultimately become sales.
End of Show Wrap Up
While the event is still fresh in everyone’s mind, you should talk among yourselves to discover what worked well, and what didn’t. You can take notes and start to improve on your game plan for the next event. You will also want to take care of post-show follow up with the people who were interested in what you had to say. You have already started the relationships, why not encourage them to blossom until you and your potential clients reach a happy ending?